Marketing – Oriana Su Carta

Claire’s Chronicles User Acquisition

https://www.youtube.com/watch?v=fHp7UGKGTYkhttps://www.youtube.com/watch?v=uUGAfWBA_UMhttps://www.youtube.com/watch?v=7-yc00HF_EY Claire’s Chronicles is a mobile free-to-play solitaire game with a strong narrative component. These are some of the videos ideated for the game’s UA campaign, highlighting the mystery component of the game. 2024-25 | Wooga I ideated the concept for these videos and made initial storyboards for the agency that made the 3D animations. … Continue reading Claire’s Chronicles User Acquisition

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WWF Wildfires Campaign Series of posters to promote donations to WWF. The campaign “Fai piovere verdure in Australia” (make vegetables rain on Australia) has the purpose to feed the australian animals who are starving because of the wildfires by dropping off vegetables on the areas without vegetation. Dissolving Bottle Dissolving Bottle is a shampoo bar shaped… Continue reading Print

Branded Videos

https://www.youtube.com/watch?v=m7OqAmodNVo Instagram video to celebrate the Lindt Gold Bunny anniversary. https://www.youtube.com/watch?v=RirJNXtvYRw Tiktok with pictures sent by Ducati’s fans to celebrate the Ducati Scrambler anniversary. https://www.youtube.com/watch?v=Em2_C5O_5kA Video posted to Havas Milan’s LinkedIn account to celebrate the end of the year by parodizing Spotify Wrapped. https://www.youtube.com/watch?v=yy0zTUamlcM Tiktok made for a Crodino competition. Thanks to Crodino you can… Continue reading Branded Videos

Invisible by Levis

https://www.youtube.com/watch?v=Wr0fG4n5cpQ Being eco-friendly is one of Levi’s core values, but they fail to showcase it to people who aren’t already super fans of the brand.What type of campaign could make a statement big enough to be memorable for consumers who already aware and skeptical of all greenwashing tactics? The brand itself acknowledges that fashion… Continue reading Invisible by Levis

Knowledge is Pleasure

https://www.youtube.com/watch?v=RCGURM_reekHow to make a digital campaign to elevate Only Fans‘s brand positioning, attract new users on the platform and educate them about important topics? We started from a problem people are unaware they may have: we all have sex, but we don’t know how much better it could be. Research shows that only 50% of women reaches… Continue reading Knowledge is Pleasure